Roth Family Medicine and Mental Health PLLC ("we," "our," or "the practice") is committed to protecting your privacy and handling your personal and health information responsibly. This Privacy Policy explains how we collect, use, and protect information when you visit our website, contact our office, or receive care from us.
Notice: This Privacy Policy applies to our website and general communications. Your rights regarding your medical records and protected health information are governed separately by our HIPAA Notice of Privacy Practices, which you will receive at your first appointment.
We may collect the following types of information:
Personal identifiers such as your name, date of birth, address, phone number, and email address
Insurance information and billing details
Health and medical information you provide when scheduling appointments or completing intake forms
Communications you send to us via phone, email, text message, or web forms
Website usage data such as pages visited, browser type, device information, and IP address collected automatically through cookies and analytics tools
We use the information we collect to:
Schedule and confirm appointments
Provide clinical care and coordinate treatment
Process billing and insurance claims
Send appointment reminders, follow-up communications, and health information
Respond to your inquiries and requests
Improve our website and patient experience
Comply with legal and regulatory obligations
Roth Family Medicine and Mental Health PLLC is a covered entity under the Health Insurance Portability and Accountability Act (HIPAA). We are required by law to maintain the privacy and security of your protected health information (PHI) and to provide you with notice of our legal duties and privacy practices.
Your PHI will only be used and disclosed as permitted by law, including for treatment, payment, and healthcare operations. You have the right to request a copy of our full HIPAA Notice of Privacy Practices at any time by contacting our office.
We do not sell your personal information. We may share your information only in the following circumstances:
With other healthcare providers involved in your treatment, such as specialists or referring physicians, with your consent or as permitted by HIPAA
With your health insurance plan for billing and claims processing
With third-party service providers who assist in operating our practice, including our electronic health record system, scheduling platform, and communication tools, under Business Associate Agreements that require them to protect your information
As required by law, court order, or government authority
In emergency situations to protect your health or safety
Our website may use cookies and third-party analytics tools to understand how visitors use our site. This information is used only to improve your experience and is not linked to your medical records.
When you submit a form on our website or contact us by email or text message, please be aware that standard internet communications are not always fully secure. We recommend not sending sensitive health information through unencrypted email or web forms. Our patient portal provides a secure channel for sharing health information.
We use GoHighLevel and related tools to manage appointment scheduling and communications. These platforms are configured to meet applicable privacy and security standards.
You have the right to:
Access and receive a copy of your medical records
Request corrections to inaccurate information
Request restrictions on how we use or share your information
Request confidential communications through a specific method or location
Receive an accounting of disclosures of your PHI
Opt out of non-clinical communications such as marketing messages at any time by contacting our office or using the unsubscribe option in our emails
To exercise any of these rights, please contact us using the information at the end of this policy.
We implement administrative, physical, and technical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include secure electronic health record systems, access controls, encrypted communications where applicable, and staff training on privacy and security requirements.
If you believe your information has been compromised, please contact us immediately.
We provide care to patients of all ages, including minors. The privacy rights of minor patients are governed by applicable Idaho state law and HIPAA regulations. Parents or legal guardians may have access to a minor's health information in accordance with these laws. In some cases, minors have independent rights to confidential care as provided by Idaho law.
By providing your phone number and selecting the SMS consent option on our forms, you consent to receive text messages from Roth Family Medicine and Mental Health PLLC. These messages may include appointment reminders, service updates, and responses to inquiries. Message frequency varies, and message and data rates may apply. You can opt out at any time by replying STOP or request assistance by replying HELP.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent will not be shared with any third parties except for messaging service providers necessary to deliver SMS communications.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:
444 Hospital Way, Suite 422
Pocatello, Idaho 83201
Phone: (208) 423-8132
Fax: (208) 203-6420
Email: [email protected]
Website: rothfamilymed.com